The people behind Fardo
We make AI work for you, not the other way around.
We're a team that blends data, creativity, technology and obsession with detail. We came together to build Fardo because we saw something no one else was seeing: that brands are no longer decided only on Google or social media, but in what artificial intelligence agents say about you.
Malena Martín
CEO – Marketing, brand and growth
She loves telling stories, building products and creating communities. She has over 10 years of experience leading marketing and product teams at high-impact startups. She was CMO at Calm es Simple, Flybondi and Banza, and CPO/CMO at SeSocio, with exits to Blockchain.com and Banza.
Highlighted experience: She led Flybondi's growth from launch to becoming Argentina's #1 low-cost airline. At SeSocio, she developed strategies as CMO/CPO that drove an exit to Blockchain.com. Former CMO/CPO at Banza. Specialist in growth marketing, product-market fit and building disruptive brands.
Recognitions: Keynote speaker at Latam Startup Conference 2023-2024. Official mentor at Emprelatam Argentina. Recognized as “Top 40 Marketing Leaders LATAM” by Marketing Week. Judge at business innovation awards.
She believes brands don't just solve problems: they have the power to spark conversations, emotions and cultural change. At Fardo, she works so every brand understands how it's seen by the intelligences that shape our decisions today.
View LinkedInNicolás Seguro
Chief AI Officer – Fardo
He was always fascinated by how technology could solve real problems. That interest led him to specialize in artificial intelligence and to build tools that don't just automate tasks, but unlock new ways of thinking and growing.
Technical background: Developer specialized in Machine Learning and NLP. He has built AI systems for Fortune 500 companies and unicorn startups. Expert in Large Language Models, prompt engineering and content optimization for generative AI engines.
Publications: Author of technical articles on AEO and GEO in specialized publications. Speaker at AI and technology conferences. Consultant on AI implementation for B2B companies.
At Fardo, he leads the development of intelligent agents and products that help brands understand how they show up in AI engines. His approach blends technical depth with a strong pedagogical drive: I like to translate the complex into something useful, actionable and, above all, human.
View LinkedInThe way we think
“We believe the brands of the future don't just need visibility. They need conversational presence. And that is built with strategy, execution and a lot of curiosity.”
Got questions? We answer them
Who is behind Fardo?
Fardo was founded by a multidisciplinary team with experience in marketing and technology: Malena Martín (CEO) with over 10 years leading marketing and product teams at high-impact startups; Nicolás Seguro (Chief AI Officer) specialized in Machine Learning and NLP. Both with successful track records at companies like Flybondi, Coderhouse, SeSocio and more.
What experience does the team have in AI and marketing?
Our team combines deep experience in both fields: Nicolás Seguro (Chief AI Officer): Expert in Large Language Models, prompt engineering and AI systems for Fortune 500 companies. Architect of AI technology for LLM analysis, systems for over 10M users. Recognized as Rising AI Talent LATAM by MIT Technology Review. Malena Martín (CEO): Track record in growth marketing and building disruptive brands. She led Flybondi's growth to over 2M passengers, with successful exits of $15M and $40M. Recognized as Top 40 Under 40 Marketing Leaders LATAM. This unique combination of technical and marketing expertise lets us understand both the technology and the real needs of brands.
Why did you create Fardo?
We created Fardo because we saw something no one else was seeing: that brands are no longer decided only on Google or social media, but in what artificial intelligence agents say about them. We observed how ChatGPT, Perplexity and other engines were changing the way people search for information and make decisions, but brands were still focused only on traditional SEO. We decided to be the first in LATAM to specialize exclusively in AI engine optimization, combining our technical and marketing experience to help brands become "inevitable" in the new era.
Where is the company located?
Fardo is located in Buenos Aires, Argentina, and we work with clients across Latin America. Our team operates remotely and flexibly, which lets us work efficiently with companies in different countries of the region. Although we are physically in Buenos Aires, our methodology and tools are designed to work for any brand that wants to optimize its presence in AI engines, regardless of its geographic location.