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    "addressCountry": "AR"
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      "@type": "Person",
      "name": "Yurman David",
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      "Content Marketing", 
      "Brand Strategy",
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    },
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      "@type": "ViewAction", 
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    },
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    },
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      "name": "Recursos y Artículos",
      "url": "https://heyfardo.com/recursos.html", 
      "description": "Artículos especializados sobre optimización para IA"
    },
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      "@type": "WebPage",
      "name": "Nosotros",
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    },
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      "@type": "WebPage",
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      "url": "https://heyfardo.com/planes.html",
      "description": "Planes flexibles para cada equipo de marketing"
    },
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      "@type": "WebPage",
      "name": "Comunidad",
      "url": "https://heyfardo.com/comunidad.html",
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    },
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      "@type": "Organization",
      "name": "OpenAI",
      "description": "Creador de ChatGPT y GPT models"
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      "description": "Creador de Claude AI"
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      "name": "Google",
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    },
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      "@type": "Organization",
      "name": "Perplexity AI",
      "description": "Motor de búsqueda con IA"
    }
  ],
  "softwareApplication": {
    "@type": "SoftwareApplication",
    "name": "AI Visibility Score",
    "description": "Primera métrica específicamente diseñada para medir la presencia de marcas en motores de IA como ChatGPT, Gemini, Perplexity y Claude",
    "applicationCategory": "BusinessApplication",
    "operatingSystem": "Web",
    "offers": {
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      "price": "0",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock"
    },
    "featureList": [
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      "Análisis de visibilidad en Perplexity",
      "Análisis de visibilidad en Claude",
      "Métrica AEO (Answer Engine Optimization)",
      "Métrica GEO (Generative Engine Optimization)",
      "Métrica LLMO (Large Language Model Optimization)",
      "Comparativa con competencia",
      "Dashboard en tiempo real",
      "Roadmap de optimización personalizado"
    ]
  },
  "dateCreated": "2024-12-15T12:00:00Z",
  "dateModified": "2026-02-28T12:00:00Z",
  "version": "1.2"
}

