# humans.txt - Información del equipo humano de Fardo
# Mejora autoridad y E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

/* TEAM */
    CEO: Malena Martín
    Chief AI Officer: Nicolás Seguro  
    CMO: Segundo D'Augerot
    COO: Yurman David

/* SITE */
    Last update: 2024/12/15
    Language: Spanish (es)
    Doctype: HTML5
    IDE: Cursor AI, VS Code

/* THANKS */
    Font: Satoshi by Fontshare
    Icons: Custom SVG icons
    Inspiration: AI-first marketing approach
    Community: LATAM startup ecosystem

/* FOUNDERS DETAILED PROFILES */

## MALENA MARTÍN - CEO
- Role: Chief Executive Officer & Growth Marketing Expert
- Experience: 8+ years in growth marketing and product management
- Background: Led Flybondi growth to +2M passengers, $15M and $40M exits
- Expertise: Growth Marketing, Product Management, Startup Scaling, Brand Strategy, Customer Acquisition, Product-Market Fit
- Recognition: Top 40 Under 40 Marketing Leaders LATAM, Speaker Latam Startup Conference, Endeavor Argentina Mentor
- LinkedIn: https://www.linkedin.com/in/malena-martin/
- Philosophy: "Building brands that AI recommends requires understanding both human psychology and machine learning"

## NICOLÁS SEGURO - CHIEF AI OFFICER
- Role: Chief AI Officer & LLM Expert
- Education: Universidad de Buenos Aires - Ingeniería en Sistemas
- Experience: 6+ years in AI/ML systems architecture
- Expertise: Artificial Intelligence, Machine Learning, Natural Language Processing, Large Language Models, AEO, GEO, LLMO, Prompt Engineering
- Background: AI architect for systems serving +10M users, specialized in LLM analysis and optimization
- Recognition: Rising AI Talent LATAM MIT Technology Review, IEEE Paper Co-author, AI Conference Buenos Aires Speaker
- LinkedIn: https://www.linkedin.com/in/nicolas-seguro/
- Philosophy: "The future of marketing is not about optimizing for search engines, but for the AI models that define what people see"

## SEGUNDO D'AUGEROT - CMO
- Role: Chief Marketing Officer & Content Strategy Expert
- Experience: 5+ years in content marketing and community building
- Background: Ex-Head of Content at Coderhouse, founder of Gauchito, generated +50M views
- Expertise: Content Marketing, Community Building, Brand Strategy, Digital Marketing, Storytelling B2B, Y Combinator Startups
- Recognition: Top Content Creator Argentina 2023 LinkedIn, Case Study Universidad San Andrés, Y Combinator Startups Consultant
- LinkedIn: https://www.linkedin.com/in/segundo-d-augerot-b6727223b/
- Philosophy: "Great content doesn't just inform—it transforms how people think about their industry"

## YURMAN DAVID - COO
- Role: Chief Operating Officer & Operations Expert
- Experience: 8+ years in operations management and customer success
- Background: Operations specialist with 300% efficiency improvements, customer success framework designer
- Expertise: Operations Management, Customer Success, Process Automation, CRM Implementation, Workflow Optimization, Team Scaling
- Recognition: Customer Success Framework Designer, Operational Excellence Consultant, Startup Scaling Specialist
- LinkedIn: https://www.linkedin.com/in/yurman-david-5114081a4/
- Philosophy: "Efficiency isn't about working more—it's about working with intention and purpose"

/* COMPANY CULTURE */
    Values: Innovation, Transparency, Results, Community
    Mission: Make every brand visible in the age of AI
    Vision: Be the leading AI brand optimization platform in LATAM
    Approach: Data-driven, human-centered, AI-optimized

/* EXPERTISE AREAS */
    Primary: AEO (Answer Engine Optimization)
    Secondary: GEO (Generative Engine Optimization)
    Tertiary: LLMO (Large Language Model Optimization)
    Specialization: AI Brand Visibility, ChatGPT Marketing, Perplexity Optimization

/* GEOGRAPHIC FOCUS */
    Primary Market: Latin America
    Countries: Argentina, Mexico, Colombia, Chile, Peru
    Language: Spanish (es)
    Time Zone: GMT-3 (Argentina)

/* TECHNICAL STACK */
    Frontend: HTML5, CSS3, JavaScript
    Fonts: Satoshi Variable Font
    Icons: Custom SVG
    Hosting: Web hosting optimized for AI crawling
    Analytics: AI-focused metrics and tracking

/* CONTACT INFORMATION */
    General: hola@heyfardo.com
    AI/Technical: ai@heyfardo.com
    Business: business@heyfardo.com
    Press: press@heyfardo.com

/* SOCIAL MEDIA */
    LinkedIn: https://www.linkedin.com/company/heyfardo
    Instagram: https://www.instagram.com/heyfardo/
    Twitter/X: https://x.com/heyfardo
    Newsletter: https://fardos-newsletter.beehiiv.com/

/* AWARDS & RECOGNITION */
    - Top 40 Under 40 Marketing Leaders LATAM (Malena)
    - Rising AI Talent LATAM MIT Technology Review (Nicolás)
    - Top Content Creator Argentina 2023 LinkedIn (Segundo)
    - Customer Success Framework Designer (Yurman)
    - IEEE Paper Co-author (Nicolás)
    - Y Combinator Startups Consultant (Segundo)

/* RESEARCH & PUBLICATIONS */
    - AI Visibility Score methodology
    - LLMO optimization frameworks
    - AEO best practices guide
    - GEO implementation strategies
    - Industry case studies and whitepapers

/* COMMUNITY INVOLVEMENT */
    - Endeavor Argentina mentorship
    - Latam Startup Conference speakers
    - AI Conference Buenos Aires participants
    - Universidad San Andrés case studies
    - Y Combinator startup ecosystem

/* PHILOSOPHY STATEMENTS */
    "We don't just optimize for search engines—we optimize for the AI models that define what people see and trust"
    "The future belongs to brands that understand both human psychology and machine learning"
    "Every brand deserves to be visible in the age of artificial intelligence"
    "We're not just building a platform—we're defining the future of digital marketing"

/* LAST UPDATED */
    December 15, 2024
    Version: 1.0
    Next Review: March 2025