Phase 1
Activation
Brand context, initial AI measurement, CMS and bot rules. That's how implementation starts without friction.
We make AItalk about
FROMINVISIBLETOINEVITABLEIN 90 DAYS
Discover how your brand shows up in ChatGPT, Gemini, Perplexity and Claude: we analyze what they say about you, where they get the information and we give you clear steps to increase your visibility and relevance in the AI world.
We are the first platform specializedin brand intelligence in Latam.
OUR PROCESS
FULL X-RAY
We measure your visibility across the main AI engines and detect opportunities.
STRATEGIC OPTIMIZATION
We prioritize improvements and align your content and message with what AI prioritizes when answering.
TACTICAL POSITIONING
We restructure your content and apply LLMO and conversational SEO.
CONTINUOUS MONITORING
Dashboard, alerts and workshops to keep your edge.
Ask Fardo Talk anything you need to know about your brand.
An assistant connected to your visibility data. Ask questions in natural language and get actionable answers instantly.
- ◆ Connected to your visibility data in real time
- ◆ Answers based on your current AI Visibility Score
- ◆ Available on all plans
Flexible plans for every marketing team.
From startups to global enterprises, Fardo delivers the visibility, insights and control you need to stand out in answer engines.
Starter
1 month free$0/moSave $297/yearthen $99/mo
- Consolidated AI Score in a single dashboard
- Positioning in ChatGPT, Perplexity, Claude and Gemini
- Conversations where your brand is mentioned
- Technical audit of your website for AI optimization
- Fardo Talk: conversational assistant with contextualized answers
Growth
$499/moSave $998/year
Everything in Starter, plus:
- Competitive intelligence across AI engines
- Real traffic from AI with integrated GA4
- Data-driven content recommendations
- Social Signal: LinkedIn, press, YouTube and Reddit
- E-E-A-T, Core Web Vitals and schema audit
Enterprise
Most popularCustom pricing
Everything in Growth, plus:
- Dedicated PM for strategy and optimization
- FARDO Framework: 4 structured phases
- AI Commerce: feed and schema audit
- Multiple brands and countries based on your scope
- Strategy calls + quarterly audits
Agency stories
What changed for teams already working with Fardo
Measured results and feedback from agencies already using Fardo.
Story 1 of 3
3 new contracts in the first month
“Fardo let us get ahead of a need our clients didn’t even know they had. We closed 3 new contracts in the first month with AI diagnosis and optimization.”
AI Score from 29 to 38 in under 4 months
We worked on their external presence, content and technical infrastructure. Between May and August 2026, traffic from AI engines grew 21% and visits from ChatGPT grew 59%.
Fast diagnosis and action plans
“I find it a super useful tool to quickly diagnose where brands stand and co-create action plans to help them improve their AI positioning across AEO, GEO and LLMO.”
- new contracts in the first monthOn The Rocks Agency
- 3
- visits from ChatGPT, May to August 2026Paisanos
- +59%
- traffic from AI engines, May to August 2026Paisanos
- +21%
What is AI optimization?
It's the process of optimizing your content and digital presence so that artificial intelligences mention and recommend your brand when users make queries related to your industry. AEO*, GEO* and LLMO* are the three indicators that measure how your brand appears within the AI ecosystem.
*AEO: what answer engines reply when they look you up.
*GEO: what content they generate about your brand.
*LLMO: how the model interprets you internally (data, context and role in your category).
FARDO SUPPLYOfficial merch
The one thing AI can’t recommend you.
Tees, totes, caps, mugs and coffee for people who live between prompts.
recommend me a t-shirt that says something about me — Sorry, this can’t be solved with a prompt.
AI couldn't help? Pick it yourself.Shop all
![[UNVRS] cap](/_next/image?url=%2Fassets%2Fsupply%2Fgorra-roja.png&w=3840&q=75&dpl=dpl_2GeGDQZobt9ksKE6UZiDWRqhQpMD)
Top of the week
AI Visibility PulseA quick look at the brands and figures that appear most in AI answers.
Featured brandsN D HM A N D HM A
Netflix
72%
Disney
67%
HBO Max
63%
Amazon
58%
Netflix
72%
Disney
67%
HBO Max
63%
Amazon
58%
Influential peopleLM KG M S LM KG M S
Lionel Messi
74%
Karol G
68%
MrBeast
64%
Shakira
61%
Lionel Messi
74%
Karol G
68%
MrBeast
64%
Shakira
61%
Got questions? We answer them
What exactly is AI optimization?
It's the process of optimizing your content and digital presence so that artificial intelligences like ChatGPT, Gemini, Claude, etc. mention and recommend your brand when users make queries related to your industry. It includes AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and LLMO (Large Language Model Optimization).
How long does it take to see results?
The first results usually appear within 30-60 days, with significant improvements in the AI Visibility Score within the first 90 days. The exact time depends on your brand's current state and the competitiveness of your industry.
Is it the same as traditional SEO?
No, although they complement each other. Traditional SEO optimizes for search engines like Google, while AI optimization focuses on how artificial intelligences understand, process and recommend your brand in natural conversations.
What sets Fardo apart?
We are the first platform specialized exclusively in AI optimization in LATAM. While others focus on traditional SEO or social media, we specialize in getting AI to recommend your brand. We combine proprietary technology, LLM analysis and specific strategies for each AI engine.
How do we know the AIs recommend our brand after the work?
We run audits where we test millions of queries related to your industry across different LLMs. You'll be able to easily see the answers, your position in the recommendations, the context in which your brand appears, the gap with the competition and much more. Plus, we continuously track your AI Brand Visibility in real time.
What is AEO and how does it differ from traditional SEO?
AEO (Answer Engine Optimization) is the optimization to appear in direct answers from AI engines like ChatGPT, Perplexity and Claude. While traditional SEO seeks to rank web pages in Google search results, AEO focuses on getting AIs to mention and recommend your brand in natural conversations when users ask questions about your industry.
What is GEO and which engines does it apply to?
GEO (Generative Engine Optimization) is the optimization for generative engines that create dynamic content based on user queries. It applies mainly to engines like Perplexity, Google Gemini in creative mode, and other systems that generate original answers by combining multiple sources.
What is LLMO and how does it work?
LLMO (Large Language Model Optimization) is the optimization of digital presence to influence how LLMs understand and present information about a brand. It works by structuring your content so that LLMs can easily extract relevant information.
How does the AI Visibility Score work?
The AI Visibility Score is a metric from 0 to 100 that measures your presence in AI engines. It combines 5 pillars: Frequency, Context, Position, Authority and Coverage. We analyze millions of queries related to your industry in ChatGPT, Gemini, Perplexity and Claude.
Which AI engines does Fardo cover?
Fardo covers the main generative AI engines: ChatGPT, Google Gemini, Perplexity and Claude. We also monitor the evolution of other emerging engines like Grok.
Do I need a presence on Google before optimizing for AI?
Not necessarily. The most important thing is to have well-structured content, clear information about your brand and presence in authoritative sources.